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Basic marketing : a global-managerial approach / by Series: Irwin series in marketing
Edition: Thirteenth edition.International edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Boston, Massachusetts : Irwin, McGraw-Hill, [1999]Copyright date: ©1999
Availability: Items available for reference: Library B: Not For Loan (1)Call number: 658.8 PEB.

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Consumer behavior : building marketing strategy / by Series: McGraw-Hill/Irwin series in marketing
Edition: Ninth edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publisher: Boston, Massachusetts : Irwin, McGrew-Hill, [2004]Copyright date: ©2004
Availability: Items available for loan: Library B (1)Call number: 658.8342 HAC.

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