Essentials of marketing : a global managerial approach /
Material type: TextSeries: Irwin McGraw-Hill Series in MarketingPublisher: Boston, Massachusett : Irwin McGraw-Hill, [2000]Copyright date: ©2000Edition: Eighth edition; International editionDescription: 1 volume (various pagings) : illustrations ; 25 cm. + 1 DVD-ROMContent type:- text
- sounds
- unmediated
- audio
- volume
- audio disc
- 9780071169769
- 0071169768
- 658.802 PEE 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book NB with CD | Library B | Business and Finance | 658.802 PEE (Browse shelf(Opens below)) | Not For Loan | 1000922 |
Total holds: 0
Browsing Library B shelves, Collection: Business and Finance Close shelf browser (Hides shelf browser)
658.802 FIM Marketing genius / | 658.802 HUB Business marketing management : b2b / | 658.802 PEA A preface to marketing management / | 658.802 PEE Essentials of marketing : a global managerial approach / | 658.802 SOM Marketing planning : where strategy meets action / | 658.804 VIB Business-to-business marketing : analysis & practice / | 658.812 HES 5 star service : how to deliver exceptional customer service / |
Includes glossary.
Includes bibliographical references and indexes.
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