Essentials of marketing : (Record no. 715)
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000 -LEADER | |
---|---|
fixed length control field | 01311cam a22003375i 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | EG-CaNGU |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20240123112838.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 190724t2000 maua f b 00110 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9780071169769 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0071169768 |
040 ## - CATALOGING SOURCE | |
Modifying agency | EG-CaNGU |
Transcribing agency | EG-CaNGU |
Original cataloging agency | EG-CaNGU |
Language of cataloging | eng |
Description conventions | rda |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | PEE |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D., |
Titles and words associated with a name | Jr., |
Relator term | author. |
9 (RLIN) | 2730 |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing : |
Remainder of title | a global managerial approach / |
250 ## - EDITION STATEMENT | |
Edition statement | Eighth edition. |
250 ## - EDITION STATEMENT | |
Edition statement | International edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | Boston, Massachusett : |
Name of producer, publisher, distributor, manufacturer | Irwin McGraw-Hill, |
Date of production, publication, distribution, manufacture, or copyright notice | [2000] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Date of production, publication, distribution, manufacture, or copyright notice | ©2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 1 volume (various pagings) : |
Other physical details | illustrations ; |
Dimensions | 25 cm. + |
Accompanying material | 1 DVD-ROM |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
336 ## - CONTENT TYPE | |
Content type term | sounds |
Content type code | snd |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
337 ## - MEDIA TYPE | |
Media type term | audio |
Media type code | s |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarier |
338 ## - CARRIER TYPE | |
Carrier type term | audio disc |
Carrier type code | sd |
Source | rdacarrier |
490 0# - SERIES STATEMENT | |
Series statement | Irwin McGraw-Hill Series in Marketing |
500 ## - GENERAL NOTE | |
General note | Includes glossary. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | management. |
Source of heading or term | NGU-sh |
9 (RLIN) | 2715 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | McCarthy, E. Jerome, |
Fuller form of name | (Edmund Jerome), |
Relator term | author. |
9 (RLIN) | 2732 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Dewey Decimal Classification | Not For Loan | Business and Finance | Library B | Library B | 07/24/2019 | 498.00 | 658.802 PEE | 1000922 | 08/01/2023 | 07/24/2019 | Book NB with CD |