Essentials of marketing : (Record no. 715)

MARC details
000 -LEADER
fixed length control field 01311cam a22003375i 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123112838.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190724t2000 maua f b 00110 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071169769
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071169768
040 ## - CATALOGING SOURCE
Modifying agency EG-CaNGU
Transcribing agency EG-CaNGU
Original cataloging agency EG-CaNGU
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number PEE
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.,
Titles and words associated with a name Jr.,
Relator term author.
9 (RLIN) 2730
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global managerial approach /
250 ## - EDITION STATEMENT
Edition statement Eighth edition.
250 ## - EDITION STATEMENT
Edition statement International edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusett :
Name of producer, publisher, distributor, manufacturer Irwin McGraw-Hill,
Date of production, publication, distribution, manufacture, or copyright notice [2000]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2000
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) :
Other physical details illustrations ;
Dimensions 25 cm. +
Accompanying material 1 DVD-ROM
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
336 ## - CONTENT TYPE
Content type term sounds
Content type code snd
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
337 ## - MEDIA TYPE
Media type term audio
Media type code s
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarier
338 ## - CARRIER TYPE
Carrier type term audio disc
Carrier type code sd
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Irwin McGraw-Hill Series in Marketing
500 ## - GENERAL NOTE
General note Includes glossary.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision management.
Source of heading or term NGU-sh
9 (RLIN) 2715
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome,
Fuller form of name (Edmund Jerome),
Relator term author.
9 (RLIN) 2732
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 07/24/2019 498.00 658.802 PEE 1000922 08/01/2023 07/24/2019 Book NB with CD