Marketing /
Material type:
TextPublisher: [Canberra, Australia] : South Western, Cengage Learning, [2010]Copyright date: ©2010Edition: Fifteenth edition; International editionDescription: 1 volume (various pagings) : illustrations ; 29 cmContent type: - text
- unmediated
- volume
- 9780324834260
- 0324834268
- 658.8 PRM 23
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Book Non-borrowing
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Library B | Business and Finance | 658.8 PRM (Browse shelf(Opens below)) | Not For Loan | 1000901 |
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| 658.8 KOP Principles of marketing / | 658.8 LES Social marketing : changing behaviors for good / | 658.8 PEB Basic marketing : a global-managerial approach / | 658.8 PRM Marketing / | 658.8 RUM Marketing for entrepreneurs and SMEs : a global perspective / | 658.8 SOM Marketing : real people, real choices / | 658.8 ZES Services marketing : integrating customer focus across the firm / |
Includes glossary.
Includes bibliographical references and indexes.
This book includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
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