Marketing / (Record no. 709)

MARC details
000 -LEADER
fixed length control field 01542cam a22003135i 4500
001 - CONTROL NUMBER
control field 991022877859703731
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123112356.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190718t2010 at a f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324834260
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324834268
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- AU@
-- CSL
-- EG-CaNGU
-- EG-CaNGU
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PRM
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.,
Relator term author.
9 (RLIN) 2733
245 10 - TITLE STATEMENT
Title Marketing /
250 ## - EDITION STATEMENT
Edition statement Fifteenth edition.
250 ## - EDITION STATEMENT
Edition statement International edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture [Canberra, Australia] :
Name of producer, publisher, distributor, manufacturer South Western, Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2010]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2010
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various pagings) :
Other physical details illustrations ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarier
500 ## - GENERAL NOTE
General note Includes glossary.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note This book includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
Source of heading or term NGU-sh
9 (RLIN) 2161
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.,
Relator term author.
9 (RLIN) 2713
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 07/18/2019 2257.00 658.8 PRM 1000901 08/14/2024 07/18/2019 Book Non-borrowing