Marketing /
Material type:
- text
- volume
- 9780324834260
- 0324834268
- 658.8 PRM 23
Item type | Current library | Collection | Call number | Status | Barcode | |
---|---|---|---|---|---|---|
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Library B | Business and Finance | 658.8 PRM (Browse shelf(Opens below)) | Not For Loan | 1000901 |
Includes glossary.
Includes bibliographical references and indexes.
This book includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.
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