Essentials of marketing communications /

By:

Blythe, Jim [author.]

Material type: Text

TextPublisher: Harlow, England : Prentice Hall, Pearson Education Limited, 2006Edition: Third editionDescription: xii, 332 pages : illustration ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780273702054
027370205X

Subject(s):

Communication in marketing

DDC classification:

658.802 BLE 23

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book Non-borrowing	Library B	Business and Finance	658.802 BLE (Browse shelf(Opens below))	Not For Loan		1000910

Total holds: 0

Browsing Library B shelves, Collection: Business and Finance Close shelf browser (Hides shelf browser)

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Previous	658.8 ZES Services marketing : integrating customer focus across the firm /	658.8 ZES Services marketing : integrating customer focus across the firm /	658.8 ZES Services marketing : integrating customer focus across the firm /	658.802 BLE Essentials of marketing communications /	658.802 BLM Marketing communications /	658.802 CLI Integrated advertising, promotion, and marketing communications /	658.802 CLI Integrated advertising, promotion, and marketing communications /	Next

Rev. ed. of: Essentials of marketing. 2nd ed. 2001.

Includes glossary.

Includes bibliographical references and index.

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