Essentials of marketing communications /Material type: TextPublisher: Harlow, England : FT / Prentice Hall / Pearson Education Limited, 2006Edition: Third editionDescription: xii, 332 pages : illustration ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273702054; 027370205XSubject(s): Communication in marketingDDC classification: 658.802
|Item type||Current library||Collection||Call number||Status||Date due||Barcode||Item holds|
Business and Finance
It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.
|English Collection||658.802 BLE (Browse shelf (Opens below))||Not For Loan||1000910|
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.