Essentials of marketing communications /

By: Blythe, Jim [author.]Material type: TextTextPublisher: Harlow, England : FT / Prentice Hall / Pearson Education Limited, 2006Edition: Third editionDescription: xii, 332 pages : illustration ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273702054; 027370205XSubject(s): Communication in marketingDDC classification: 658.802
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Business and Finance
English Collection 658.802 BLE (Browse shelf (Opens below)) Not For Loan 1000910
Total holds: 0

Rev. ed. of: Essentials of marketing. 2nd ed. 2001.

Includes glossary.

Includes bibliographical references and index.

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