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Essentials of marketing communications /

Blythe, Jim,

Essentials of marketing communications / - Third edition. - xii, 332 pages : illustration ; 25 cm

Rev. ed. of: Essentials of marketing. 2nd ed. 2001. Includes glossary.

Includes bibliographical references and index.

ISBN: 9780273702054 027370205X

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 / BLE

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