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Advertising and promotion : an integrated marketing communications perspective /

By: Contributor(s): Material type: TextTextPublisher: New York : McGraw-Hill Education, [2021]Copyright date: ©2021Edition: Twelfth edition; International student editionDescription: 1 volume (various paging) : illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260570991
  • 1260570991
Subject(s): DDC classification:
  • 659.1 23 BEA
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Includes glossary.

Includes bibliographical references and indexes.

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