Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-,

Advertising and promotion : an integrated marketing communications perspective / - Twelfth edition. International student edition. - 1 volume (various paging) : illustrations ; 27 cm

Includes glossary.

Includes bibliographical references and indexes.

9781260570991 1260570991


Advertising.
Communication in marketing.
Sales promotion.

659.1 / BEA