Advertising and promotion : (Record no. 1073)

MARC details
000 -LEADER
fixed length control field 01248cam a22003375i 4500
001 - CONTROL NUMBER
control field 21257200
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240122115249.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210531t2021 nyua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260570991
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1260570991
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency EG-CaNGU
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 23
Item number BEA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
Dates associated with a name 1951-,
Relator term author.
9 (RLIN) 3297
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
250 ## - EDITION STATEMENT
Edition statement Twelfth edition.
250 ## - EDITION STATEMENT
Edition statement International student edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice [2021]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2021
300 ## - PHYSICAL DESCRIPTION
Extent 1 volume (various paging) :
Other physical details illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes glossary.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
Source of heading or term NGU-sh
9 (RLIN) 2717
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Source of heading or term NGU-sh
9 (RLIN) 2710
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
Source of heading or term NGU-sh
9 (RLIN) 3300
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.,
Relator term author.
9 (RLIN) 3297
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Date last checked out
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 07/04/2021 Baccah 620.00 659.1 BEA 1000232 08/01/2023 07/04/2021 Book Non-borrowing  
    Dewey Decimal Classification     Business and Finance Library B Library B 07/04/2021 Baccah 620.00 659.1 BEA 1000233 08/01/2023 07/04/2021 Book  
    Dewey Decimal Classification     Business and Finance Library B Library B 07/04/2021 Baccah 620.00 659.1 BEA 1000234 08/01/2023 07/04/2021 Book  
    Dewey Decimal Classification     Business and Finance Library B Library B 07/04/2021 Baccah 620.00 659.1 BEA 1000235 08/01/2023 07/04/2021 Book 04/30/2023
    Dewey Decimal Classification     Business and Finance Library B Library B 07/04/2021 Baccah 620.00 659.1 BEA 1000236 08/01/2023 07/04/2021 Book