MARC details
000 -LEADER |
fixed length control field |
01248cam a22003375i 4500 |
001 - CONTROL NUMBER |
control field |
21257200 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
EG-CaNGU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240122115249.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
210531t2021 nyua f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781260570991 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1260570991 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
EG-CaNGU |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Edition number |
23 |
Item number |
BEA |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Belch, George E. |
Fuller form of name |
(George Edward), |
Dates associated with a name |
1951-, |
Relator term |
author. |
9 (RLIN) |
3297 |
245 10 - TITLE STATEMENT |
Title |
Advertising and promotion : |
Remainder of title |
an integrated marketing communications perspective / |
250 ## - EDITION STATEMENT |
Edition statement |
Twelfth edition. |
250 ## - EDITION STATEMENT |
Edition statement |
International student edition. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
New York : |
Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2021] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2021 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 volume (various paging) : |
Other physical details |
illustrations ; |
Dimensions |
27 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes glossary. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and indexes. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
Source of heading or term |
NGU-sh |
9 (RLIN) |
2717 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
Source of heading or term |
NGU-sh |
9 (RLIN) |
2710 |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion. |
Source of heading or term |
NGU-sh |
9 (RLIN) |
3300 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Belch, Michael A., |
Relator term |
author. |
9 (RLIN) |
3297 |