Strategic brand management : (Record no. 983)

MARC details
000 -LEADER
fixed length control field 01185nam a22003015i 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240115140519.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201125t2020 enka f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292314969
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1292314966
040 ## - CATALOGING SOURCE
Original cataloging agency EG-CaNGU
Language of cataloging eng
Transcribing agency EG-CaNGU
Modifying agency EG-CaNGU
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 658.827
Item number KES
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 2904
Personal name Keller, Kevin Lane,
Numeration 1956-
Relator term author.
245 1# - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring and managing brand equity /
250 ## - EDITION STATEMENT
Edition statement Fifth edition.
250 ## - EDITION STATEMENT
Edition statement Global edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Harlow, England :
Name of producer, publisher, distributor, manufacturer Pearson Education Limited,
Date of production, publication, distribution, manufacture, or copyright notice [2020]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2020
300 ## - PHYSICAL DESCRIPTION
Extent 621 pages :
Other physical details illustrations (colored) ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
Carrier type code nc
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision brand name products
Source of heading or term NGU-sh
9 (RLIN) 2905
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan, Vanitha,
Relator term author.
9 (RLIN) 2906
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme ddc
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date last checked out Checked out
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 11/29/2020 Baccah 492.00 658.827 KES 1000927 08/01/2023 11/29/2020 Book Non-borrowing      
    Dewey Decimal Classification     Business and Finance Library B Library B 11/29/2020 Baccah 492.00 658.827 KES 1000928 08/01/2023 11/29/2020 Book      
    Dewey Decimal Classification     Business and Finance Library B Library B 11/29/2020 Baccah 492.00 658.827 KES 1000929 08/01/2023 11/29/2020 Book      
    Dewey Decimal Classification     Business and Finance Library B Library B 11/29/2020 Baccah 492.00 658.827 KES 1000930 08/01/2023 11/29/2020 Book      
    Dewey Decimal Classification     Business and Finance Library B Library B 11/29/2020 Baccah 492.00 658.827 KES 1000931 08/01/2023 11/29/2020 Book 2 01/18/2022  
    Dewey Decimal Classification     Business and Finance Library B Library B 11/29/2020 Baccah 492.00 658.827 KES 1000932 10/14/2021 11/29/2020 Book 1 10/14/2021 09/03/2023