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Strategic brand management : building, measuring and managing brand equity /

Keller, Kevin Lane, 1956-

Strategic brand management : building, measuring and managing brand equity / - Fifth edition. Global edition. - 621 pages : illustrations (colored) ; 26 cm

Includes bibliographical references and index.

ISBN: 9781292314969 1292314966

Subjects--Topical Terms:
Advertising--brand name products

Dewey Class. No.: 658.827 / KES

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