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Strategic brand management : building, measuring and managing brand equity /

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, [2020]Copyright date: ©2020Edition: Fifth edition; Global editionDescription: 621 pages : illustrations (colored) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292314969
  • 1292314966
Subject(s): DDC classification:
  • 23 658.827 KES
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library B Business and Finance 658.827 KES (Browse shelf(Opens below)) Not For Loan 1000927
Book Book Library B Business and Finance 658.827 KES (Browse shelf(Opens below)) Available 1000928
Book Book Library B Business and Finance 658.827 KES (Browse shelf(Opens below)) Available 1000929
Book Book Library B Business and Finance 658.827 KES (Browse shelf(Opens below)) Available 1000930
Book Book Library B Business and Finance 658.827 KES (Browse shelf(Opens below)) Available 1000931
Book Book Library B Business and Finance 658.827 KES (Browse shelf(Opens below)) Checked out 09/03/2023 1000932
Total holds: 0

Includes bibliographical references and index.

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