Global marketing : (Record no. 714)

MARC details
000 -LEADER
fixed length control field 01104cam a22002895i 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-CaNGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240123144212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990614t2000 maua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071169615
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 00711691X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency EG-CaNGU
-- EG-CaNGU
Language of cataloging eng
Description conventions rda
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Item number JOM
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K.,
Relator term author.
9 (RLIN) 2786
245 10 - TITLE STATEMENT
Title Global marketing :
Remainder of title foreign entry, local marketing & global management /
246 3# - VARYING FORM OF TITLE
Title proper/short title Global marketing :
Remainder of title foreign entry, local marketing and global management /
250 ## - EDITION STATEMENT
Edition statement Second edition.
250 ## - EDITION STATEMENT
Edition statement International edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Boston, Massachusetts :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Higher Education,
Date of production, publication, distribution, manufacture, or copyright notice [2000]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2000
300 ## - PHYSICAL DESCRIPTION
Extent xx, 604 pages :
Other physical details illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarier
490 0# - SERIES STATEMENT
Series statement Irwin / McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and indexes.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Export marketing
General subdivision management.
Source of heading or term NGU-sh
9 (RLIN) 2783
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan Business and Finance Library B Library B 07/24/2019 664.00 658.848 JOG 1000958 08/01/2023 07/24/2019 Book Non-borrowing