Global marketing : foreign entry, local marketing & global management /
Johansson, Johny K.,
Global marketing : foreign entry, local marketing & global management / Global marketing : foreign entry, local marketing and global management / - Second edition. International edition. - xx, 604 pages : illustrations ; 28 cm. - Irwin / McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
9780071169615 00711691X
Export marketing--management.
658.848 / JOM
Global marketing : foreign entry, local marketing & global management / Global marketing : foreign entry, local marketing and global management / - Second edition. International edition. - xx, 604 pages : illustrations ; 28 cm. - Irwin / McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
9780071169615 00711691X
Export marketing--management.
658.848 / JOM