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1.
Essentials of marketing communications /

by Blythe, Jim [author.].

Edition: Third edition.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : FT / Prentice Hall / Pearson Education Limited, 2006Availability: Items available for reference: Library B Not For LoanCall number: 658.802 BLE (1). :

2.
Marketing communications /

by Blythe, Jim [author.].

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Publisher: Harlow, England : Financial Times / Prentice Hall / Pearson Education Limited, 2000Availability: Items available for reference: Library B Not For LoanCall number: 658.802 BLM (1). :