Strategic brand management : building, measuring and managing brand equity / by
Edition: Fifth edition.Global edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publisher: Harlow, England : Pearson Education Limited, [2020]Copyright date: ©2020
Availability: Items available for loan: Library B (4)Call number: 658.827 KES, ... Items available for reference: Library B: Not For Loan (1)Call number: 658.827 KES. Not available: Library B: Checked out (1).