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Strategic brand management : building, measuring and managing brand equity / by
Edition: Fifth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson Education Limited, [2020]Copyright date: ©2020
Availability: Items available for loan: Library B (4)Call number: 658.827 KES, ... Items available for reference: Library B: Not For Loan (1)Call number: 658.827 KES. Not available: Library B: Checked out (1).

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Integrated advertising, promotion, and marketing communications / by
Edition: Eighth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson Education Limited, [2018]Copyright date: ©2018
Availability: Items available for loan: Library B (5)Call number: 658.802 CLI, ... Items available for reference: Library B: Not For Loan (1)Call number: 658.802 CLI.

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