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Strategic brand management : building, measuring and managing brand equity / by
Edition: Fifth edition.Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Harlow, England : Pearson Education Limited, [2020]Copyright date: ©2020
Availability: Items available for loan: Library B (4)Call number: 658.827 KES, ... Items available for reference: Library B: Not For Loan (1)Call number: 658.827 KES. Not available: Library B: Checked out (1).

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The new strategic brand management : advanced insights and strategic thinking / by
Edition: Fifth edition.Reprint edition.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: London, England : Kogan Page, 2015
Availability: Items available for loan: Library B (4)Call number: 658.8343 KAT, ... Items available for reference: Library B: Not For Loan (1)Call number: 658.8343 KAT. Not available: Library B: Checked out (1).

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