Consumer behavior : building marketing strategy /
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublisher: Boston, Massachusetts : Irwin, McGrew-Hill, [2004]Copyright date: ©2004Edition: Ninth editionDescription: xxvi, 790 pages : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9780072865493
- 0072536861
- 658.8342 HAC 23
Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|---|
Book | Library B | Business and Finance | 658.8342 HAC (Browse shelf(Opens below)) | Available | Donated by Yasmine Mazyouna (Senior Admin Assistant SOIT) | 1004597 |
Includes bibliographical references and indexes.
Chapter One: Consumer Behavior and Marketing Strategy -- Chapter Two: Cross-Cultural Variations in Consumer Behavior -- Chapter Three: The Changing American Society: Values -- Chapter Four: The Changing American Society: Demographics and Social Stratification -- Chapter Five: The Changing American Society: Subculture -- Chapter Six: The American Society: Families and Households -- Chapter Seven: Group Influences on Consumer Behavior -- Chapter Eight: Perception -- Chapter Nine: Learning, Memory, and Product Positioning -- Chapter Ten: Motivation, Personality, and Emotion -- Chapter Eleven: Attitudes and Influencing Attitudes -- Chapter Twelve: Self-Concept and Lifestyle -- Chapter Thirteen: Situational Influences -- Chapter Fourteen: Consumer Decision Process and Problem Recognition -- Chapter Fifteen: Information Search -- Chapter Sixteen: Alternative Evaluation and Selection -- Chapter Seventeen: Outlet Selection and Purchase -- Chapter Eighteen: Post-purchase Processes, Customer Satisfaction, and Customer Commitment.
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