Consumer behavior : building marketing strategy /
Hawkins, Del I.,
Consumer behavior : building marketing strategy / - Ninth edition. - xxvi, 790 pages : illustrations ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Chapter One: Consumer Behavior and Marketing Strategy -- Chapter Two: Cross-Cultural Variations in Consumer Behavior -- Chapter Three: The Changing American Society: Values -- Chapter Four: The Changing American Society: Demographics and Social Stratification -- Chapter Five: The Changing American Society: Subculture -- Chapter Six: The American Society: Families and Households -- Chapter Seven: Group Influences on Consumer Behavior -- Chapter Eight: Perception -- Chapter Nine: Learning, Memory, and Product Positioning -- Chapter Ten: Motivation, Personality, and Emotion -- Chapter Eleven: Attitudes and Influencing Attitudes -- Chapter Twelve: Self-Concept and Lifestyle -- Chapter Thirteen: Situational Influences -- Chapter Fourteen: Consumer Decision Process and Problem Recognition -- Chapter Fifteen: Information Search -- Chapter Sixteen: Alternative Evaluation and Selection -- Chapter Seventeen: Outlet Selection and Purchase -- Chapter Eighteen: Post-purchase Processes, Customer Satisfaction, and Customer Commitment.
9780072865493 0072536861
Consumer behavior
Market surveys.
658.8342 / HAC
Consumer behavior : building marketing strategy / - Ninth edition. - xxvi, 790 pages : illustrations ; 27 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
Chapter One: Consumer Behavior and Marketing Strategy -- Chapter Two: Cross-Cultural Variations in Consumer Behavior -- Chapter Three: The Changing American Society: Values -- Chapter Four: The Changing American Society: Demographics and Social Stratification -- Chapter Five: The Changing American Society: Subculture -- Chapter Six: The American Society: Families and Households -- Chapter Seven: Group Influences on Consumer Behavior -- Chapter Eight: Perception -- Chapter Nine: Learning, Memory, and Product Positioning -- Chapter Ten: Motivation, Personality, and Emotion -- Chapter Eleven: Attitudes and Influencing Attitudes -- Chapter Twelve: Self-Concept and Lifestyle -- Chapter Thirteen: Situational Influences -- Chapter Fourteen: Consumer Decision Process and Problem Recognition -- Chapter Fifteen: Information Search -- Chapter Sixteen: Alternative Evaluation and Selection -- Chapter Seventeen: Outlet Selection and Purchase -- Chapter Eighteen: Post-purchase Processes, Customer Satisfaction, and Customer Commitment.
9780072865493 0072536861
Consumer behavior
Market surveys.
658.8342 / HAC