Amazon cover image
Image from Amazon.com
Image from Coce

The lean startup : how constant innovation creates radically successful business /

By: Material type: TextTextPublisher: United Kingdoms : Penguin Business, Penguin Random House UK, 2019Description: 320 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780670921607
Subject(s): DDC classification:
  • 658.11 RIL 23
Contents:
Summary: "Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library D Engineering - CCAS 658.11 RIL (Browse shelf(Opens below)) Not For Loan 1004715
Book Book Library D Engineering - CCAS 658.11 RIL (Browse shelf(Opens below)) Available 1004716
Total holds: 0

Includes bibliographical references and index.

Part One: Vision -- Start -- Define -- Learn -- Experiment -- Part Two: Steer -- Leap -- Test -- Measure -- Pivot -- Part Three: Accelerate -- Batch -- Grow -- Adapt --Innovate -- Epilogue: Waste Not -- Join the Movement.

"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- Provided by publisher.

There are no comments on this title.

to post a comment.