MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02233cam a22002655i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-CaNGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240513151335.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240513s2019 -uka frb 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780670921607 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
VP@ |
| -- |
YDXCP |
| -- |
IJC |
| -- |
BWX |
| -- |
TXA |
| -- |
CDX |
| -- |
DLC |
| -- |
EG-CaNGU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.11 |
| Item number |
RIL |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ries, Eric, |
| Dates associated with a name |
1978-, |
| Relator term |
author. |
| 9 (RLIN) |
6198 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The lean startup : |
| Remainder of title |
how constant innovation creates radically successful business / |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
United Kingdoms : |
| Name of producer, publisher, distributor, manufacturer |
Penguin Business, Penguin Random House UK, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
320 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part One: Vision -- Start -- Define -- Learn -- Experiment -- Part Two: Steer -- Leap -- Test -- Measure -- Pivot -- Part Three: Accelerate -- Batch -- Grow -- Adapt --Innovate -- Epilogue: Waste Not -- Join the Movement. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- |
| Assigning source |
Provided by publisher. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New business enterprises. |
| Source of heading or term |
NGU-sh |
| 9 (RLIN) |
2880 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Organizational effectiveness. |
| Source of heading or term |
NGU-sh |
| 9 (RLIN) |
2190 |