Principles of marketing /

By: Kotler, Philip [author.]Contributor(s): Armstrong, Gary (Gary M.) [author.]Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, [2012]Copyright date: ©2012Edition: Fourteenth edition; Global editionDescription: 1 volume (various pagings) : illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273752509; 0273752502Subject(s): MarketingDDC classification: 658.8
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library B

It is located on the 2nd floor of Building B and serves the schools of Business, Economics, and Political science.

Business and Finance
English Collection 658.8 KOP (Browse shelf (Opens below)) Not For Loan 1000893
Total holds: 0

Includes glossary.

Includes bibliographical references and indexes.

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