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Principles of marketing /

Kotler, Philip,

Principles of marketing / - Fourteenth edition. Global edition. - 1 volume (various pagings) : illustrations ; 29 cm

Includes glossary.

Includes bibliographical references and indexes.

ISBN: 9780273752509 0273752502

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOP

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