Course reserves for 'BRAND MANAGEMENT'
- Department: School of Business
- Course number: MKTG411
- Instructors:
| Title | Author | Item type | Location | Collection | Call number | Copy number | Status | Date due | Notes | Link | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Strategic brand management : building, measuring and managing brand equity / | Keller, Kevin Lane, | |
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| Services marketing : integrating customer focus across the firm / | Zeithaml, Valarie A., | |
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| The new strategic brand management : advanced insights and strategic thinking / | Kapferer, Jean-Noël, | |