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Authority search results
Authorized headings		Type of heading	Records
Topical Term: Communication in marketing see also: Marketing (Broader heading)	Details	Topical Term	4 records
Topical Term: Drugs marketing	Details	Topical Term	1 record
Topical Term: Export marketing management Notes Record generated for validation purposes. Work cat.: Managing exports, c2003 Notes	Details	Topical Term	6 records
Topical Term: Industrial marketing Notes Work cat.: 2006032596: Achieve sales excellence, c2006: eCIP data sheet and galley (business-to-business selling) LC database, May 15, 1996 (Business to business marketing) Gillin, P. Social marketing to the business customer, c2011: t.p. (B2B market) p. v (B2B marketing) OCLC, searched June 3, 2011 (title phrase search for "B2B marketing": 36 hits) Here are entered works on the marketing of goods and services to business enterprises, governmental units and nonprofit institutions for use by them in their operations or for reprocessing into other products. Notes used for/see from: B2B marketing (Business to business marketing) Business to business marketing Business-to-business selling Industrial equipment Marketing see also: Marketing (Broader heading)	Details	Topical Term	4 records
Topical Term: Industrial marketing management Notes Record generated for validation purposes. Work cat.: Industrial products, c1994 Notes	Details	Topical Term	2 records
Topical Term: Internet marketing Notes Work cat.: 95032269: Sterne, J. World Wide Web marketing, c1996. LC database, June 19, 1995 (Internet marketing) Eley, Brandon & Tilley, Shayne. Online marketing inside out, 2009. Nikhilesh Dholakia, et al. Global e-commerce and online marketing: watching the evolution. Meyerson, Mitch. Mastering online marketing, 2008. Notes used for/see from: Online marketing Web marketing World Wide Web marketing see also: Electronic commerce (Broader heading) Marketing (Broader heading)	Details	Topical Term	3 records
Topical Term: Marketing Notes UMI business vocab. (Domestic markets) Notes used for/see from: Consumer goods Marketing Domestic marketing Retail marketing Retail trade Marketing see also: Industrial management (Broader heading) Aftermarkets Selling	Details	Topical Term	11 records
Topical Term: Marketing decision making used for/see from: Decision-making in marketing (Earlier heading)	Details	Topical Term	1 record
Topical Term: Marketing management used for/see from: Marketing management (Earlier heading) see also: Business logistics (Broader heading)	Details	Topical Term	9 records
Topical Term: Marketing research used for/see from: Market research Marketing Research Markets Research see also: Research (Broader heading) Research, Industrial (Broader heading)	Details	Topical Term	6 records
Topical Term: Marketing vocational guidance	Details	Topical Term	1 record
Topical Term: Social marketing Notes Work cat.: Fine, S.H. Social marketing, c1990. Dict. of marketing, 1988. Economist pock. guide to marketing, 1986 (Social marketing; social cause marketing) LC database, April 21, 1989. LC database, Feb. 3, 1999 (cause related marketing) Web. 3; IAC Here are entered works on the application of marketing concepts and techniques to the promotion of social causes or programs. Notes used for/see from: Cause related marketing Marketing, Social Social cause marketing see also: Marketing (Broader heading)	Details	Topical Term	1 record
Topical Term: Tourism marketing used for/see from: التسويق السياحي	Details	Topical Term	1 record