The new strategic brand management : (Record no. 1043)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00981cam a22002655i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-CaNGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240122111620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210308r20152012enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749465155 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CtWfDGI |
| Language of cataloging | eng |
| Transcribing agency | CtWfDGI |
| Modifying agency | EG-CaNGU |
| Description conventions | rda |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8343 |
| Item number | KAT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël, |
| Relator term | author. |
| 9 (RLIN) | 3191 |
| 245 14 - TITLE STATEMENT | |
| Title | The new strategic brand management : |
| Remainder of title | advanced insights and strategic thinking / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Reprint edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London, England : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 492 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Fifth edition published 2012, Reprinted 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | brand name products. |
| Source of heading or term | NGU-sh |
| 9 (RLIN) | 2905 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last checked out | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Business and Finance | Library B | Library B | 03/23/2021 | Baccah | 720.00 | 658.8343 KAT | 1000945 | 08/14/2024 | 03/23/2021 | Book Non-borrowing | ||||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 03/23/2021 | Baccah | 720.00 | 658.8343 KAT | 1000946 | 08/14/2024 | 03/23/2021 | Book | 3 | 04/12/2022 | |||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 03/23/2021 | Baccah | 720.00 | 658.8343 KAT | 1000947 | 08/14/2024 | 03/23/2021 | Book | |||||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 03/23/2021 | Baccah | 720.00 | 658.8343 KAT | 1000948 | 10/12/2021 | 03/23/2021 | Book | 1 | 10/12/2021 | 09/03/2023 | ||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 03/23/2021 | Baccah | 720.00 | 658.8343 KAT | 1000949 | 08/14/2024 | 03/23/2021 | Book | |||||||
| Dewey Decimal Classification | Business and Finance | Library B | Library B | 03/23/2021 | Baccah | 720.00 | 658.8343 KAT | 1000950 | 08/14/2024 | 03/23/2021 | Book |