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The new strategic brand management : advanced insights and strategic thinking /

Kapferer, Jean-Noël,

The new strategic brand management : advanced insights and strategic thinking / - Fifth edition. Reprint edition. - xviii, 492 pages : illustrations ; 26 cm

Fifth edition published 2012, Reprinted 2015.

Includes bibliographical references and index.

ISBN: 9780749465155

Subjects--Topical Terms:
Advertising--brand name products.

Dewey Class. No.: 658.8343 / KAT

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