Marketing /
Berkowitz, Eric N.,
Marketing / - Sixth edition. International edition. - xxxii, 736 pages : illustrations (chiefly color) ; 28 cm. + 1 CD-ROM (4 3/4 in.) - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
9780071168304
Marketing
658.8 / BEM
Marketing / - Sixth edition. International edition. - xxxii, 736 pages : illustrations (chiefly color) ; 28 cm. + 1 CD-ROM (4 3/4 in.) - Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
9780071168304
Marketing
658.8 / BEM