| 000 | 02608cam a22003255i 4500 | ||
|---|---|---|---|
| 001 | 018586815 | ||
| 003 | EG-CaNGU | ||
| 005 | 20240122153320.0 | ||
| 008 | 161208t2018 enka f b 001 0 eng d | ||
| 020 | _a1292222697 | ||
| 020 | _a9781292222691 | ||
| 040 |
_aIDEBK _beng _erda _cIDEBK _dOCLCO _dUk _dEG-ScBUE _dEG-CaNGU |
||
| 082 | 0 | 4 |
_a658.802 _bCLI _223 |
| 100 | 1 |
_aClow, Kenneth E., _eauthor. _92893 |
|
| 245 | 1 | 0 | _aIntegrated advertising, promotion, and marketing communications / |
| 250 | _aEighth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson Education Limited, _c[2018] |
|
| 264 | 4 | _c©2018 | |
| 300 |
_a510 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 520 | _aFor advertising courses. Integrated advertising and marketing communications taught through real-life applicationIntegrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real- life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers. Pearson MyLab Marketing not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. | ||
| 650 | 7 |
_aCommunication in marketing. _2NGU-sh _92710 |
|
| 650 | 7 |
_aAdvertising. _2NGU-sh _92717 |
|
| 700 | 1 |
_aBaack, Donald, _eauthor. _92934 |
|
| 999 |
_c987 _d987 |
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