| 000 | 01185nam a22003015i 4500 | ||
|---|---|---|---|
| 999 |
_c983 _d983 |
||
| 003 | EG-CaNGU | ||
| 005 | 20240115140519.0 | ||
| 008 | 201125t2020 enka f b 001 0 eng d | ||
| 020 | _a9781292314969 | ||
| 020 | _a1292314966 | ||
| 040 |
_aEG-CaNGU _beng _cEG-CaNGU _dEG-CaNGU _erda |
||
| 082 | 0 | 4 |
_223 _a658.827 _bKES |
| 100 | 1 |
_92904 _aKeller, Kevin Lane, _b1956- _eauthor. |
|
| 245 | 1 |
_aStrategic brand management : _bbuilding, measuring and managing brand equity / |
|
| 250 | _aFifth edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aHarlow, England : _bPearson Education Limited, _c[2020] |
|
| 264 | 4 | _c©2020 | |
| 300 |
_a621 pages : _billustrations (colored) ; _c26 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aAdvertising _xbrand name products _2NGU-sh _92905 |
|
| 700 | 1 |
_aSwaminathan, Vanitha, _eauthor. _92906 |
|
| 942 | _2ddc | ||