| 000 | 01143nam a22003135i 4500 | ||
|---|---|---|---|
| 999 |
_c940 _d940 |
||
| 003 | EG-CaNGU | ||
| 005 | 20240123111910.0 | ||
| 008 | 200810t2018 enka f 000 0 eng d | ||
| 020 | _a9781292220178 | ||
| 020 | _a1292220171 | ||
| 040 |
_aEG-CaNGU _beng _erda _cEG-CaNGU _dEG-CaNGU |
||
| 082 | 0 | 4 |
_a658.8 _bKOP _223 |
| 100 | 1 |
_aKotler, Philip, _eauthor. _92722 |
|
| 245 | 1 | 0 | _aPrinciples of marketing / |
| 250 | _aSeventeen edition. | ||
| 250 | _aGlobal edition. | ||
| 264 | 1 |
_aHarlow : _bPearson Higher Education, _c[2018] |
|
| 264 | 4 | _c©2018 | |
| 300 |
_a707 pages : _billustrations ; _c28 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aIncludes glossary. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aMarketing _2NGU-sh _92161 |
|
| 700 | 1 |
_aArmstrong, Gary, _q(Gary M.), _eauthor. _92723 |
|
| 700 | 1 |
_aOpresnik, Marc O. _d1969- _q(Marc Oliver), _eauthor. _92820 |
|
| 942 | _2ddc | ||