000			02068cam a22003255i 4500
001			739717
003			EG-CaNGU
005			20240123143059.0
008			990216t2000 maua f b 001 0 eng d
020			_a9780073661513
020			_a9780071169776
020			_a0071169776
040			_aDLC _cDLC _dDLC _dEG-CaNGU _beng _erda
082	0	4	_a658.802 _bPEA _223
100	1		_aPeter, J. Paul, _eauthor. _92734
245	1	2	_aA preface to marketing management /
250			_aEighth edition.
250			_aInternational edition.
264		1	_aBoston, Massachusetts : _bIrwin, McGraw-Hill, _c[2000]
264		4	_c©2000
300			_axviii, 318 pages : _billustrations ; _c23 cm
336			_3txt _atext _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0	0	_aIncreased coverage of cross-functional teams: Each chapter has cross-functional examples, coverage, and topics woven throughout the text. The text demonstrates how teams of people representing all areas of business work together to solve problems and create business strategies. Example coverage of cross-functional teams can be seen in Chapter 1 (Strategic Planning and the Marketing Management Process), Chapter 6 (the Product Management discussion), Chapter 9 (Personal Selling). This coverage reflects the business world today. Expanded coverage of marketing research: This expanded coverage offers an emphasis on both qualitative and quantitative research methods. Marketing information systems and sources of marketing research information are also discussed. Preface to Marketing Management also includes new material on marketing research in global markets.
650		7	_aMarketing _xmanagement. _2NGU-sh _92715
700	1		_aDonnelly, James H., _eauthor. _92735
942			_2ddc
999			_c699 _d699