| 000 | 00966cam a22002775i 4500 | ||
|---|---|---|---|
| 001 | 14116551 | ||
| 003 | EG-CaNGU | ||
| 005 | 20240123142737.0 | ||
| 008 | 190703s2006 enka f b 001 0 eng d | ||
| 020 | _a9780273702054 | ||
| 020 | _a027370205X | ||
| 040 |
_aDLC _cDLC _dDLC _dEG-CaNGU _beng _erda |
||
| 082 | 0 | 4 |
_a658.802 _bBLE _223 |
| 100 | 1 |
_aBlythe, Jim, _eauthor. _92729 |
|
| 245 | 1 | 0 | _aEssentials of marketing communications / |
| 250 | _aThird edition. | ||
| 264 | 1 |
_aHarlow, England : _bPrentice Hall, Pearson Education Limited, _c2006. |
|
| 300 |
_axii, 332 pages : _billustration ; _c25 cm |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aRev. ed. of: Essentials of marketing. 2nd ed. 2001. | ||
| 500 | _aIncludes glossary. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aCommunication in marketing. _2NGU-sh _92710 |
|
| 999 |
_c680 _d680 |
||