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003 EG-CaNGU
005 20240513151335.0
008 240513s2019 -uka frb 001 0 eng d
020 _a9780670921607
040 _aDLC
_cDLC
_dBTCTA
_dVP@
_dYDXCP
_dIJC
_dBWX
_dTXA
_dCDX
_dDLC
_dEG-CaNGU
_beng
_erda
082 0 4 _a658.11
_bRIL
_223
100 1 _aRies, Eric,
_d1978-,
_eauthor.
_96198
245 1 4 _aThe lean startup :
_bhow constant innovation creates radically successful business /
264 1 _aUnited Kingdoms :
_bPenguin Business, Penguin Random House UK,
_c2019.
300 _a320 pages :
_billustrations ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 0 _aPart One: Vision -- Start -- Define -- Learn -- Experiment -- Part Two: Steer -- Leap -- Test -- Measure -- Pivot -- Part Three: Accelerate -- Batch -- Grow -- Adapt --Innovate -- Epilogue: Waste Not -- Join the Movement.
520 _a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
_cProvided by publisher.
650 7 _aNew business enterprises.
_2NGU-sh
_92880
650 7 _aOrganizational effectiveness.
_2NGU-sh
_92190
999 _c2064
_d2064