000 | 02233cam a22002655i 4500 | ||
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003 | EG-CaNGU | ||
005 | 20240513151335.0 | ||
008 | 240513s2019 -uka frb 001 0 eng d | ||
020 | _a9780670921607 | ||
040 |
_aDLC _cDLC _dBTCTA _dVP@ _dYDXCP _dIJC _dBWX _dTXA _dCDX _dDLC _dEG-CaNGU _beng _erda |
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082 | 0 | 4 |
_a658.11 _bRIL _223 |
100 | 1 |
_aRies, Eric, _d1978-, _eauthor. _96198 |
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245 | 1 | 4 |
_aThe lean startup : _bhow constant innovation creates radically successful business / |
264 | 1 |
_aUnited Kingdoms : _bPenguin Business, Penguin Random House UK, _c2019. |
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300 |
_a320 pages : _billustrations ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
505 | 0 | 0 | _aPart One: Vision -- Start -- Define -- Learn -- Experiment -- Part Two: Steer -- Leap -- Test -- Measure -- Pivot -- Part Three: Accelerate -- Batch -- Grow -- Adapt --Innovate -- Epilogue: Waste Not -- Join the Movement. |
520 |
_a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"-- _cProvided by publisher. |
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650 | 7 |
_aNew business enterprises. _2NGU-sh _92880 |
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650 | 7 |
_aOrganizational effectiveness. _2NGU-sh _92190 |
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999 |
_c2064 _d2064 |