| 000 | 00981cam a22002655i 4500 | ||
|---|---|---|---|
| 003 | EG-CaNGU | ||
| 005 | 20240122111620.0 | ||
| 008 | 210308r20152012enka f b 001 0 eng d | ||
| 020 | _a9780749465155 | ||
| 040 |
_aCtWfDGI _beng _cCtWfDGI _dEG-CaNGU _erda |
||
| 082 | 0 | 4 |
_223 _a658.8343 _bKAT |
| 100 | 1 |
_aKapferer, Jean-Noël, _eauthor. _93191 |
|
| 245 | 1 | 4 |
_aThe new strategic brand management : _badvanced insights and strategic thinking / |
| 250 | _aFifth edition. | ||
| 250 | _aReprint edition. | ||
| 264 | 1 |
_aLondon, England : _bKogan Page, _c2015. |
|
| 300 |
_axviii, 492 pages : _billustrations ; _c26 cm |
||
| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
||
| 500 | _aFifth edition published 2012, Reprinted 2015. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 7 |
_aAdvertising _xbrand name products. _2NGU-sh _92905 |
|
| 999 |
_c1043 _d1043 |
||