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Advertising and the promotion industry /

By: Material type: TextTextSeries: Prentice Hall International English language teaching | Professional reading skills seriesPublisher: New York : Prentice Hall Europe ELT., 1998Description: xi, 117 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780137200382
  • 0137200382
Subject(s): DDC classification:
  • 428.6402465 STA 23
Summary: This book is designed to help develop reading and familiarization skills in the particular work area of advertising, this book contains passages and exercises and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of advertising and which offers a range of activities, including pre-reading, and text and organization, comprehension and vocabulary questions for which a separate answer key is provided. The passages in the book are taken from books, magazines and newspapers dealing with advertising matters and therefore offer authentic vocabulary and idiom.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library B Business and Finance 428.6402465 STA (Browse shelf(Opens below)) Not for loan 1000551
Total holds: 0

This book is designed to help develop reading and familiarization skills in the particular work area of advertising, this book contains passages and exercises and is accompanied by an answer key and an audio cassette. The book is divided into units, each of which addresses different aspects of advertising and which offers a range of activities, including pre-reading, and text and organization, comprehension and vocabulary questions for which a separate answer key is provided. The passages in the book are taken from books, magazines and newspapers dealing with advertising matters and therefore offer authentic vocabulary and idiom.

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