International marketing /
Material type: TextPublisher: Cincinnati, Ohio : Thomson Learning, [2001]Copyright date: ©2001Edition: Sixth editionDescription: 1 volume (various pagings) : illustrations ; 27 cmContent type:- text
- unmediated
- volume
- 9780324100860
- 0324100868
- 658.848 JAI 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book Non-borrowing | Library B | Business and Finance | 658.848 JAI (Browse shelf(Opens below)) | Not For Loan | 1000957 |
Revisioned edition of International marketing management. 5th ed. c1996.
Includes bibliographical references and indexes.
It is a comprehensive, up-to-date introduction to international marketing. Jain accurately portrays today's field with clarity and complete coverage to provide readers with a managerial perspective, based on economic theory and practice. The text is noted for its excellent readability, documentation, and good use of charts, graphs, cases, and examples from the business world that hold the reader's interest. Additionally, the text thoroughly examines important topics of international marketing and how they relate to world wide business: environment, tactical and strategic issues, planning and control. This unique approach goes beyond a purely developed world perspective with illustrations and examples relating to Third World countries as well.
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