Marketing planning : where strategy meets action /
Material type: TextPublisher: Upper Saddle River, New Jersey : Pearson Education, [2012]Copyright date: ©2012Description: xxv, 323 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9780132544702
- 0132544709
- 23 658.802 SOM
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book Non-borrowing | Library B | Business and Finance | 658.802 SOM (Browse shelf(Opens below)) | Not For Loan | 1000923 |
Total holds: 0
Includes bibliographical references and index.
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
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