Amazon cover image
Image from Amazon.com
Image from Coce

Marketing planning : where strategy meets action /

By: Material type: TextTextPublisher: Upper Saddle River, New Jersey : Pearson Education, [2012]Copyright date: ©2012Description: xxv, 323 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780132544702
  • 0132544709
Subject(s): DDC classification:
  • 23 658.802 SOM
Contents:
The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library B Business and Finance 658.802 SOM (Browse shelf(Opens below)) Not For Loan 1000923
Total holds: 0

Includes bibliographical references and index.

The planning process -- Objectives -- Market overview -- Market segments -- Competitive landscape -- Strategy -- Products and services -- Pricing -- Distribution -- Promotion -- Finance -- Implementation -- Sample marketing plans.

There are no comments on this title.

to post a comment.