Strategy : a view from the top /
Material type: TextPublisher: Harlow, England : Pearson Education Limited, [2014]Copyright date: ©2014Edition: Fourth edition; Pearson new international editionDescription: 188 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781292040363
- 658.4012 DES 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book Non-borrowing | Library B | Business and Finance | 658.4012 DES (Browse shelf(Opens below)) | Not For Loan | 1000783 |
Includes bibliographical references and index.
What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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