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Strategy : a view from the top /

By: Contributor(s): Material type: TextTextPublisher: Harlow, England : Pearson Education Limited, [2014]Copyright date: ©2014Edition: Fourth edition; Pearson new international editionDescription: 188 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292040363
Subject(s): DDC classification:
  • 658.4012 DES 23
Contents:
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Non-borrowing Book Non-borrowing Library B Business and Finance 658.4012 DES (Browse shelf(Opens below)) Not For Loan 1000783
Total holds: 0

Includes bibliographical references and index.

What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.

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