Where to play : 3 steps for discovering your most valuable market opportunities /
Material type: TextPublisher: Harlow, England : Pearson Education Limited / FT [Financial Times] Publishing, 2017Description: ix, 223 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781292178929
- Where to play : three steps for discovering your most valuable market opportunities
- 658.4012 GRW 23
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|---|
Book Non-borrowing | Library D | Engineering - CCAS | 658.4012 GRW (Browse shelf(Opens below)) | Not For Loan | 1004678 | |||
Book | Library D | Engineering - CCAS | 658.4012 GRW (Browse shelf(Opens below)) | Available | 1004679 | |||
Book | Library D | Engineering - CCAS | 658.4012 GRW (Browse shelf(Opens below)) | Available | 1004680 |
Includes index.
Overview -- Are you running in the right direction? -- The market opportunity navigator in a nutshell -- The market opportunity navigator: three steps for discovering your most valuable market opportunities -- Market opportunity set -- Attractiveness map -- Agile focus dartboard -- Implications and additional benefits -- Implications of the agile focus strategy -- Ongoing use of the navigator -- Using the market opportunity navigator with other business tools -- Beyond start-ups -- Established firms -- Investors -- Technology transfer offices -- Educators and accelerators -- Epilogue: the navigator’s navigator -- Worksheets -- Thank you note -- Index.
There are no comments on this title.