TY  - BOOK
AU  - Keller,Kevin Lane, 1956-
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 9781292314969
U1  - 658.827 23
PY  - 2020///]
CY  - Harlow, England
PB  - Pearson Education Limited, 
KW  - Advertising
KW  - brand name products
KW  - NGU-sh
N1  - Includes bibliographical references and index
ER  -