TY - BOOK AU - Cateora,philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9780071084215 U1 - 658.848 23 PY - 2010/// CY - New York PB - McGrew Hill Education KW - Export marketing KW - management KW - NGU-sh KW - International business enterprises N1 - Includes glossary; Includes bibliographical references and index ER -