Proctor, Tony, <br/><br/>
Essentials of marketing research / 

 - Fourth edition. 
 - xxiii, 591 pages :  illustrations ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273694946 0273694944 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / PRE