Zeithaml, Valarie A., <br/><br/>
Services marketing :  integrating customer focus across the firm / 

 - Seventh edition. International students edition.  
 - xxviii, 514 pages :  illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260083521 1260083527 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES